Three Alternative Outdoor Displays To Promote Your Brand

New Outdoor Displays Go To Where Your Customers Are

Backpack Flag Outdoor DisplaysMore than ever before, companies are turning to alternative methods of brand promotion in the summer months.  For example, a quick drive in almost any neighborhood will more than likely turn up a few “sign-spinners” posted on street corners, which was an almost entirely unheard-of marketing approach up until just a few years ago.  In an effort to keep up with the times, providers of outdoor displays are coming up with increasingly innovative ways to bring brand messages directly to the public, and we’ll take a look at a few of these today.

1. The Backpack Flag

One of the newer mobile display genres is the Backpack Flag/Billboard.  These handy products combine lightweight “backpacks” with full-color printed flag graphics to create an incredibly versatile promotional tool.  The return-on-investment for these particular outdoor displays tends to be very high because of the variety of situations they can be used in.  For example, perhaps you decide at the last minute that you want to exhibit at a local street fair.  You contact the people responsible for selling vending space only to find out that all possible booth spots are filled up, or maybe you’re attempting to jump on board too late in the game.  With backpack flags and billboards your problem is solved: simply hire someone to don the product and walk through the event for the entire day!  For a very small expense you have now exposed your brands to hundreds, even thousands, of potential customers.

2. Event Furniture

Another recent entry into the outdoor displays category is that of promotional event furniture.  These innovative displays utilize standard and not-so-standard furniture styles to provide completely cohesive branding for any type of event.  Now when you see weary festival goers walking past your vending area, you can invite them to stop by and “take a load off,” which has the dual effect of getting potential customers into your booth area as well as associating your brand positively with a relaxing rest on a hot day.

3. The PopOut Billboard

If you have found the typical feather flag or banner stand too boring for your brand, the PopOut Billboard may be the perfect thing.  Available in 3 sizes, this unique take on standard outdoor displays is lightweight and printed on both sides in dynamic full color.  They can be placed nearly anywhere, even elevated surfaces, and provide a break to the eyes of potential customers, who may otherwise glance past a “regular” sign.

No matter what your marketing objectives are this summer, you can be sure to meet by taking the “road less traveled” and utilizing these alternative types of outdoor displays!


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