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Bow Flags & Feather Flags, Which Should I Choose

Some advice to help you choose between bow flags and feather flags for your indoor or outdoor trade show event

I believe feather flags came first, though they are related to bow flags. Although they do have a bit of structure to them, they are intentionally loose to flap in the wind like ‘Old Glory’. The flapping and the swiveling in the wind is intentional, of course, to draw the attention of passers by.

Often there is very little information on a feather flag because the motion makes it difficult to read any small print. Logos and big ideas are the main job of a feather flag, at least when used in an outdoor trade show event.

Feather Flag Exampe

Feather Flags

Here’s an example of a feather flag. Notice how the bottom and long edge are free to flap in the wind. There are two main base styles: a weighted base as shown or a stake that can be driven into the ground where open land is available for ‘planting’ them. They are designed to be virtually maintenance free and weather resistant within reason.

A very common design is something short and repetitive: your logo, branding and ‘SALE.’ Often times many flags are used in a row, creating a branding ‘division.’ For example, a car dealer may want to have 10 of them evenly distributed across the front of their entire lot. There would not be much more than branding on them since they would be a permanent eye catching display.

Bow FlagsExample of Bow Flags

Here’s an example of what I mean by bow flags. It looks like an old fashioned archer’s ‘long bow’ with the void between the bow and the string filled in with a sheet of material like the sail of a sailboat. Unlike the design of feather flags, bow flags are not designed to ‘flap in the wind’. This makes them far more suitable for more detailed printing and graphics. Bow flags are meant to follow the wind just like feather flags. However, the fabric stays flat, unless the wind is shifting a lot, making it possible to read smaller print. Exhibitors can include more details about a particular product on them.

Hopefully this information will leave you better informed on these two types of promotional items. One important thing to take note of is that both of these types of flags will stand straight and tall without wind making ideally suited for both indoor and outdoor event displays.

Click on the photos above to be directed to some flag product pages for browsing and learning specific details.

Next week I’ll write about the ‘big brother’ of these flags the ‘flag stand’ type of flag banner; they can be huge and are great for larger event displays. To research actual bow flags you can check out this site.

Comments

  1. maillot Morocco says:

    Great, thanks for sharing this blog.Thanks Again. Will read on…




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