Outdoor Banners Are More Than Your Average Outdoor Display

Looking At Some Alternative Ways To Utilize Outdoor Banners

Outdoor BannersChances are, if you visit any sort of street fest or farmers market this summer, you’ll see the ubiquitous vinyl outdoor banner.  This genre of signage has been in use for decades and has allowed people an inexpensive way to advertise their business, product, or service.  In the recent past, however, as newer technologies have become the rage, these simple outdoor banners have become somewhat forgotten about.  Today, we’ll check out a few ways that they can be of great assistance in nearly any outdoor advertising situation you may have.

1. Street Pole Banners

While some may view pole banners as an “old-fashioned”  way of advertising, the plain fact is that they work.  Street banners first have a huge advantage by being cheap to produce and relatively easy to install (with specific hardware).  This lower cost leads to the second benefit, which is that you can purchase many of them to display a unified message.  The pole banner is a favorite of municipalities looking to improve the visual impact of a primary street, giving a classier and more put-together impression to visitors, or to promote a particular event.

2. Event Barriers

Ever been to a marathon?  How about an outdoor concert or admission-paid street fest?  Pretty much everyone has, and one thing common to all them is the use of crowd-control event barriers.  These barriers, typically just sections of PVC piping linked together provide the perfect canvas for advertising with outdoor banners.  Installation is a snap using just zip-ties with grommets sewn into the banner, meaning in just a few minutes and for very little cost, you can easily generate additional revenue for your event or company just by making use of something that needs to be in place anyways!

3. Stage Banners

Nearly every town in the country – big, medium, and small – has at least one type of outdoor festival during the summer months.  Some of them are huge music festivals and some just smaller “Taste Of City” events.  Regardless of the what they’re called, they typically incorporate music of some sort as part of the attraction and/or entrance fee.  With concerts come stages, and with stages come the perfect opportunity to advertise using outdoor banners.  Concert stages are unique in that they are pretty much the only place in the entire event where a large portion of the crowd will be voluntarily paying attention in one particular direction for an extended period of time.  Make use of this unique facet by bordering the stage with low-cost promotional outdoor banners.  If you’re a promoter, it’s great for the festival budget, and if you’re an advertiser it’s great for the exposure.  A veritable win-win!



Material Types For Outdoor Banners For Concert Stages

Nearly Every Concert Stage Uses Outdoor Banners, So What Are Your Options?

Custom Outdoor Banners

One of the best parts about the warmer months of the year are the slew of outdoor events that come to towns and cities all across the country.  Most of the time these events are accompanied by regional or national musical acts, set up on a large stage with professional equipment and lights.  These stages are often the focal point of a large majority of event attendees, so wise promoters utilize the stage perimeters as revenue generators by allowing corporations the ability to advertise in those spaces.  In this blog we’ll take a brief look at what material types are available when producing these banners.

1. Vinyl

The old standby, vinyl is the least expensive and most widely available material for printing outdoor banners.  Make sure to specifically request “outdoor vinyl,” which is heavier and specially treated to withstand the effects of harsh weather.  Also, you may want to look into having “wind slits” cut into the material, which allow wind to pass through much easier.  Some sites provide handy banner size calculators to give you an instant printing quote, which takes much of the guesswork out of the process.

2. Cotton

Another old standby (but being slowing phased out) is using a cotton material for your outdoor banners.  It’s advantages over vinyl are that it is much lighter, is more porous for less wind-resistance, and it can be folded down for storage, which vinyl does not allow since it tends to crease easily if folded for any significant length of time.  Wind slits are usually not necessary for cotton, however the price-per-square-foot comes at a much higher premium over vinyl.

3. Knit Polyester Fabric

The newest substrate for printing outdoor banners is knit polyester.  This material has traditionally been used for display products like table covers and pop up trade show displays, but it can be incredibly useful for outdoor banners as well.  It’s incredibly lightweight and can be folded down without creasing for long-term storage (if creases do occur they can be smoothed out with a little water and some hanging time).  The dye-sublimation printing process sets the ink directly into the fabric, which along with it’s porous nature, makes it great for standing up to inclement weather.  It is also much cheaper than cotton and lends a much more “modern” look.

One of the best ways to get your companies name “out there” this summer is to purchase advertising space at outdoor concerts and events.  Using the tips above you should be able to find the perfect solution for your situation and budgetary needs!