Pop Up Tents: What Are Your Options?

Figuring Out Which Pop Up Tents Are Right For You

Pop Up TentsLocal businesses and large corporations alike are finding out that summer festivals are a great place to engage consumers in a spot where they tend to be already relaxed and open to hearing about useful products and services.  Since these events are almost always held outdoors, pop up tents have become the first display purchase of choice due to their dual capabilities of brand advertising and shelter from the elements.  However, any quick scan of the available offerings makes it clear that there is a wide variety of decisions to be made when actually moving to the purchasing stage.  We’re going to take just a few moments today to go over the most common options by asking two different questions, so that you can choose the right set-up for your particular situation.

1. What Type?

The term “pop up tents” actually covers a whole gamut of quick set-up promotional shelters that can be used for events.  The most standard type is what you probably visualize first when thinking of a pop up tent: the kind with a collapsible frame and vinyl top that might be used for tailgating or a farmers market.  These are by far the most popular and the serve a great purpose, however the options don’t stop there.  The industry is now producing inflatable tents, similar to what is seen here, that require a slightly higher initial investment, but provide an opportunity for total branding and a unique look that stands out from the rest.  Additionally, large stretch tents, called “Galaxy Tents,” lend a feeling more akin to a big-top tent, and have the ability to pull in potential customers from a long distance away.

2. What Options?

More than ever, pop up tents are able to be customized to a high degree, but understanding the terminology involved is not always easy.  The most common options available (speaking primarily in regards to the standard, collapsible frame pop up tents) are for back walls and side walls.  Back walls, as the name suggests, attach to the frame at the back of the tent, covering the entirety of the rear space provided.  Depending on what size tent is purchased – choices are typically 10′ x 10′, 10′ x 15′, and 10′ x 20′ – these back walls can have a myriad of promotional uses.  Side wall options attach to the sides of the hardware and normally are only 1/3 height, measuring from the ground-up.  These lend an “inclusive” feeling to your booth by enclosing the area more.  You can see an example of a 10′ x 10′ tent with both a back wall and side walls here.

Past the typical back wall and side walls, you have options such as tent toppers – which tend to be feather flags and bow flags – or there are also more recent innovations such as placing a custom inflatable piece on the top of the tent, which require a bit more thought and effort, but provide an impressive visual.


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