Bow Flags’ Big Brother: The Expand Flag Stand

Expand Flagstands: Large Scale Bow Flags

The big brother of the bow flags: the Expand flag stand.

Borrowing from the concept and technology of the standard bow flags, but taking them to the next level in visibility and exposure based on sheer size is the Expand flag stand.

As you can see by the photo on the right, they are very large. They are the perfect bow flags for a large outdoor event display. You can see them from a block away or more, and are ideal to attract attention from a distance, where a common bow flag would just completely get lost in the background noise. These ‘monster’ bow flags will make that difference you need in visibility in such a case.

Just like their junior cousins, they are designed to move in the wind. Make sure you follow the directions to stabilize the base when used in an outdoor display, as they have a lot more surface area and the wind will pull on them pretty hard.

These come in several sizes, to suit any size booth or budget. Make sure you do your research and know what types of banners and hardware are available, and if you have the place to go big, these are what you need.

Wind Dancer Bow Flags

Go big on a budget with the Wind Dancer bow flags.

Similar in scope at an easier to digest budget, are the wind dancer model of bow flags. As you can see the concept is similar, but they are fabricated with budget in mind to keep costs minimal. You can get a very good bang for buck value in a very large wind-driven banner, with a small sacrifice in fit and finish. They can be just the right combination for your need, especially if you don’t have to use it many times so your budget logically will be smaller.

These Wind Dancer models are economical enough to compete with the larger standard style feather flags or bow flags, yet are designed  to stand up taller than the rest.

Go research more about bow flags at apg


Bow Flags & Feather Flags, Which Should I Choose

Some advice to help you choose between bow flags and feather flags for your indoor or outdoor trade show event

I believe feather flags came first, though they are related to bow flags. Although they do have a bit of structure to them, they are intentionally loose to flap in the wind like ‘Old Glory’. The flapping and the swiveling in the wind is intentional, of course, to draw the attention of passers by.

Often there is very little information on a feather flag because the motion makes it difficult to read any small print. Logos and big ideas are the main job of a feather flag, at least when used in an outdoor trade show event.

Feather Flag Exampe

Feather Flags

Here’s an example of a feather flag. Notice how the bottom and long edge are free to flap in the wind. There are two main base styles: a weighted base as shown or a stake that can be driven into the ground where open land is available for ‘planting’ them. They are designed to be virtually maintenance free and weather resistant within reason.

A very common design is something short and repetitive: your logo, branding and ‘SALE.’ Often times many flags are used in a row, creating a branding ‘division.’ For example, a car dealer may want to have 10 of them evenly distributed across the front of their entire lot. There would not be much more than branding on them since they would be a permanent eye catching display.

Bow FlagsExample of Bow Flags

Here’s an example of what I mean by bow flags. It looks like an old fashioned archer’s ‘long bow’ with the void between the bow and the string filled in with a sheet of material like the sail of a sailboat. Unlike the design of feather flags, bow flags are not designed to ‘flap in the wind’. This makes them far more suitable for more detailed printing and graphics. Bow flags are meant to follow the wind just like feather flags. However, the fabric stays flat, unless the wind is shifting a lot, making it possible to read smaller print. Exhibitors can include more details about a particular product on them.

Hopefully this information will leave you better informed on these two types of promotional items. One important thing to take note of is that both of these types of flags will stand straight and tall without wind making ideally suited for both indoor and outdoor event displays.

Click on the photos above to be directed to some flag product pages for browsing and learning specific details.

Next week I’ll write about the ‘big brother’ of these flags the ‘flag stand’ type of flag banner; they can be huge and are great for larger event displays. To research actual bow flags you can check out this site.


3 New Ways To Use Feather Flags And Bow Flags

How To Re-Purpose Traditional Feather Flags To Attract Attention

Feather Flags and Bow FlagsEverybody has seen the standard feather flags – probably all lined up in a row outside of a storefront, or maybe indicating a place of interest at an outdoor event.  These days, though, feather flags have a much wider set of uses in the past due to advancements in display technology.  Today we’ll take a look at these new uses and how they may work perfectly for your next event or promotion.

1. As Pole Signs

Pole signs have long been used by municipalities to advertise happenings or points of interest within their cities and towns, but they have always stuck to the same general size and shape, without much to differentiate one from another other than the design used.  Enter the venerable feather flag.  By making use of custom-designed mounting hardware, feather and bow flags can now be attached to poles for an extra visual “pop” that was never before possible.

2. As Pop Up Tent Add-Ons

Pop Up Tents are one of the most widely used outdoor displays, and with good reason.  They provide shelter/shade for both event workers and attendees, as well as multiple branding opportunities, but until recently they all looked pretty much the same from tent-to-tent.  Now those interested in purchasing or updating their pop up tents can utilize feather flags as accents by attaching to either the sides or the top of the tent hardware.  This small addition can have a big impact in attracting the eyes of event attendees, without much effect on the overall marketing budget.

3. As Mobile Advertising

Feather flags have now gone mobile!  One of the newest forays into the outdoor promotional advertising world, Backpack Flags and Billboards are becoming more and more popular due to their light weight and portability.  Are you finding the cost of exhibiting at a local festival a bit too daunting?  Reduce those expenses drastically by simply purchasing a backpack feather flag and hiring someone to walk around the festival – instant brand exposure to thousands of people!

As you can see, the standard feather flags no longer have to be just “standard” – add them to your marketing set up today!