Bow Flags & Feather Flags, Which Should I Choose

Some advice to help you choose between bow flags and feather flags for your indoor or outdoor trade show event

I believe feather flags came first, though they are related to bow flags. Although they do have a bit of structure to them, they are intentionally loose to flap in the wind like ‘Old Glory’. The flapping and the swiveling in the wind is intentional, of course, to draw the attention of passers by.

Often there is very little information on a feather flag because the motion makes it difficult to read any small print. Logos and big ideas are the main job of a feather flag, at least when used in an outdoor trade show event.

Feather Flag Exampe

Feather Flags

Here’s an example of a feather flag. Notice how the bottom and long edge are free to flap in the wind. There are two main base styles: a weighted base as shown or a stake that can be driven into the ground where open land is available for ‘planting’ them. They are designed to be virtually maintenance free and weather resistant within reason.

A very common design is something short and repetitive: your logo, branding and ‘SALE.’ Often times many flags are used in a row, creating a branding ‘division.’ For example, a car dealer may want to have 10 of them evenly distributed across the front of their entire lot. There would not be much more than branding on them since they would be a permanent eye catching display.

Bow FlagsExample of Bow Flags

Here’s an example of what I mean by bow flags. It looks like an old fashioned archer’s ‘long bow’ with the void between the bow and the string filled in with a sheet of material like the sail of a sailboat. Unlike the design of feather flags, bow flags are not designed to ‘flap in the wind’. This makes them far more suitable for more detailed printing and graphics. Bow flags are meant to follow the wind just like feather flags. However, the fabric stays flat, unless the wind is shifting a lot, making it possible to read smaller print. Exhibitors can include more details about a particular product on them.

Hopefully this information will leave you better informed on these two types of promotional items. One important thing to take note of is that both of these types of flags will stand straight and tall without wind making ideally suited for both indoor and outdoor event displays.

Click on the photos above to be directed to some flag product pages for browsing and learning specific details.

Next week I’ll write about the ‘big brother’ of these flags the ‘flag stand’ type of flag banner; they can be huge and are great for larger event displays. To research actual bow flags you can check out this site.


Premium Feather Flags for Outdoor Events, Store Fronts and more

Premium Feather Flags

APG Trade Show Displays’ newest addition of feather flags have a variety of uses. The new, attractive shapes and updated durability give them more opportunities for use than feather flags of the past. APG’s Premium Feather Flags, which can be found online, are great for store fronts, outdoor events and more. Let me tell you a little more about these feather flags before I start sharing some great examples on how to use them.

The Premium Feather Flags have updated hardware made of aviation-grade fiberglass poles. This keeps the hardware weight light, but still increases its durability. The 26″ ground stake helps the feather flag stand up against high winds. Each feather flag is different, but many can stand up to winds moving as fast as 30 miles per hour. The graphics are printed in vibrant full-color on a knit polyester fabric. You have the option of printing on single sided (only correctly visible on one side) or double sided (where the graphic is readable on both sides).

The Premium Feather Flags are an evolution of the standard bow flag outdoor displays, seen here. These feather flags have an updated look with stronger hardware that can withstand many outdoor environments. That makes these outdoor displays perfect for store fronts and outdoor events. These displays can even be used indoors with an x-base. The versatility of these feather flags make them a great purchase that can be used over and over again, in a variety of environments to attract trade show attendees, customers and more.

Great Ways to Display Feather Flags

If you’re planning to attend an outdoor event and you want your brand to have a presence, using the Premium Feather Flags to accent a pop up tent would be perfect. You can angle the flags to catch people’s eye in a direction where they wouldn’t be able to see your brand other wise. There are a variety of shapes and sizes to choose from on the APG website. Make sure you choose one that will be visible and compliments your brand. The added flags will also make your tent look more professional and put together. You can reuse these feather flags at your store front as well.

Don’t think that you can only use your feather flags at certain events. Design your flags to be reused at your store front. When designing, consider annual or seasonal sales that you have and see if you can incorporate these sales in your design. You can also keep your feather flag design informational so new customers can have a better understanding of what your company does and who your brand is. For more tips on artwork design, read this art design checklist on the APG website or review this blog about artwork design. When you have a reusable design make, you can set these just outside of your door to attract passing shoppers or stake your flags by a nearby street to draw in traffic driving by. You can even use these flags indoors to promote any current sales you have.

While these flags can be used for indoor and outdoor use, the Premium Feather Flags are largely designed for outdoor use with the 26″ stake.


The 5 Main Types of Outdoor Displays

What Are The Different Genres Of Outdoor Displays, And Which Can Work For You?

Outdoor Displays

The explosion of the promotional display industry has created many new display categories that hadn’t been previously available.  One of the signage types to benefit most from this explosion is that of outdoor displays.  Now the summer months – which  in the past would often see a drop in business – can be utilized to draw potential customers through the use of unique and engaging outdoor signs.  In this blog we’ll take a brief survey of what’s currently on the market and how you can use these signs for your particular needs.

- Pop Up Tents are used most often by vendors/exhibitors at street festivals, farmer’s markets, and other outdoor events.  They consist of collapsible hardware and either vinyl or knit-polyester fabric tops that are printed with brands/logos in brilliant full color.  Pop Up Tents are available in varying sizes, and they provide shelter to both event workers and attendees, plus they have a variety of available add-ons such as full back walls, side walls, and even feather flag tent toppers.

- Feather Flags and Bow Flags, along with Pop Up Tents, are one of the most common outdoor displays on the market.  These flags have been used for years to attract attention to storefronts, but with the advent of new hardware they are now able to be attached to variety of surfaces, including pop up tents, street poles, and more.  Additionally, new Premium shapes have hit the market, which represent the first-ever design evolution of these always popular outdoor displays.

- Outdoor Banner Stands take the design concepts of traditional trade show banner displays, and then adapt both the hardware and graphics for outdoor use.  Hardware becomes more “beefy” with the addition of weighted bases and springs or swivels to increase pliability in high winds, and graphics are printed on vinyl or fabric specifically formulated to withstand inclement weather.

- Outdoor Event Furniture, such as seen here, is a relative newcomer to the world of outdoor displays, but can have a huge impact on an exhibiting area.  By providing a place for potential customers to relax inside of your exhibit space, you have succeeded in both attracting possible business as well as positively associating your brand in the minds of those potential customers; a win-win!

- Pole Signs and Street Banners have become a go-to for municipalities looking to either “spruce up” the look of a public thoroughfare or to advertise a special location or event.  Advancements in technology now allow for varying display types – such as feather flags and bow flags – to be mounted to poles, for a unique look not previously possible.

As you can see, no matter what your summer advertising goals are, there is a perfect outdoor display available for you.  Now get out and get selling!


Pop Up Tents: What Are Your Options?

Figuring Out Which Pop Up Tents Are Right For You

Pop Up TentsLocal businesses and large corporations alike are finding out that summer festivals are a great place to engage consumers in a spot where they tend to be already relaxed and open to hearing about useful products and services.  Since these events are almost always held outdoors, pop up tents have become the first display purchase of choice due to their dual capabilities of brand advertising and shelter from the elements.  However, any quick scan of the available offerings makes it clear that there is a wide variety of decisions to be made when actually moving to the purchasing stage.  We’re going to take just a few moments today to go over the most common options by asking two different questions, so that you can choose the right set-up for your particular situation.

1. What Type?

The term “pop up tents” actually covers a whole gamut of quick set-up promotional shelters that can be used for events.  The most standard type is what you probably visualize first when thinking of a pop up tent: the kind with a collapsible frame and vinyl top that might be used for tailgating or a farmers market.  These are by far the most popular and the serve a great purpose, however the options don’t stop there.  The industry is now producing inflatable tents, similar to what is seen here, that require a slightly higher initial investment, but provide an opportunity for total branding and a unique look that stands out from the rest.  Additionally, large stretch tents, called “Galaxy Tents,” lend a feeling more akin to a big-top tent, and have the ability to pull in potential customers from a long distance away.

2. What Options?

More than ever, pop up tents are able to be customized to a high degree, but understanding the terminology involved is not always easy.  The most common options available (speaking primarily in regards to the standard, collapsible frame pop up tents) are for back walls and side walls.  Back walls, as the name suggests, attach to the frame at the back of the tent, covering the entirety of the rear space provided.  Depending on what size tent is purchased – choices are typically 10′ x 10′, 10′ x 15′, and 10′ x 20′ – these back walls can have a myriad of promotional uses.  Side wall options attach to the sides of the hardware and normally are only 1/3 height, measuring from the ground-up.  These lend an “inclusive” feeling to your booth by enclosing the area more.  You can see an example of a 10′ x 10′ tent with both a back wall and side walls here.

Past the typical back wall and side walls, you have options such as tent toppers – which tend to be feather flags and bow flags – or there are also more recent innovations such as placing a custom inflatable piece on the top of the tent, which require a bit more thought and effort, but provide an impressive visual.


3 New Ways To Use Feather Flags And Bow Flags

How To Re-Purpose Traditional Feather Flags To Attract Attention

Feather Flags and Bow FlagsEverybody has seen the standard feather flags – probably all lined up in a row outside of a storefront, or maybe indicating a place of interest at an outdoor event.  These days, though, feather flags have a much wider set of uses in the past due to advancements in display technology.  Today we’ll take a look at these new uses and how they may work perfectly for your next event or promotion.

1. As Pole Signs

Pole signs have long been used by municipalities to advertise happenings or points of interest within their cities and towns, but they have always stuck to the same general size and shape, without much to differentiate one from another other than the design used.  Enter the venerable feather flag.  By making use of custom-designed mounting hardware, feather and bow flags can now be attached to poles for an extra visual “pop” that was never before possible.

2. As Pop Up Tent Add-Ons

Pop Up Tents are one of the most widely used outdoor displays, and with good reason.  They provide shelter/shade for both event workers and attendees, as well as multiple branding opportunities, but until recently they all looked pretty much the same from tent-to-tent.  Now those interested in purchasing or updating their pop up tents can utilize feather flags as accents by attaching to either the sides or the top of the tent hardware.  This small addition can have a big impact in attracting the eyes of event attendees, without much effect on the overall marketing budget.

3. As Mobile Advertising

Feather flags have now gone mobile!  One of the newest forays into the outdoor promotional advertising world, Backpack Flags and Billboards are becoming more and more popular due to their light weight and portability.  Are you finding the cost of exhibiting at a local festival a bit too daunting?  Reduce those expenses drastically by simply purchasing a backpack feather flag and hiring someone to walk around the festival – instant brand exposure to thousands of people!

As you can see, the standard feather flags no longer have to be just “standard” – add them to your marketing set up today!