The 5 Main Types of Outdoor Displays

What Are The Different Genres Of Outdoor Displays, And Which Can Work For You?

Outdoor Displays

The explosion of the promotional display industry has created many new display categories that hadn’t been previously available.  One of the signage types to benefit most from this explosion is that of outdoor displays.  Now the summer months – which  in the past would often see a drop in business – can be utilized to draw potential customers through the use of unique and engaging outdoor signs.  In this blog we’ll take a brief survey of what’s currently on the market and how you can use these signs for your particular needs.

- Pop Up Tents are used most often by vendors/exhibitors at street festivals, farmer’s markets, and other outdoor events.  They consist of collapsible hardware and either vinyl or knit-polyester fabric tops that are printed with brands/logos in brilliant full color.  Pop Up Tents are available in varying sizes, and they provide shelter to both event workers and attendees, plus they have a variety of available add-ons such as full back walls, side walls, and even feather flag tent toppers.

- Feather Flags and Bow Flags, along with Pop Up Tents, are one of the most common outdoor displays on the market.  These flags have been used for years to attract attention to storefronts, but with the advent of new hardware they are now able to be attached to variety of surfaces, including pop up tents, street poles, and more.  Additionally, new Premium shapes have hit the market, which represent the first-ever design evolution of these always popular outdoor displays.

- Outdoor Banner Stands take the design concepts of traditional trade show banner displays, and then adapt both the hardware and graphics for outdoor use.  Hardware becomes more “beefy” with the addition of weighted bases and springs or swivels to increase pliability in high winds, and graphics are printed on vinyl or fabric specifically formulated to withstand inclement weather.

- Outdoor Event Furniture, such as seen here, is a relative newcomer to the world of outdoor displays, but can have a huge impact on an exhibiting area.  By providing a place for potential customers to relax inside of your exhibit space, you have succeeded in both attracting possible business as well as positively associating your brand in the minds of those potential customers; a win-win!

- Pole Signs and Street Banners have become a go-to for municipalities looking to either “spruce up” the look of a public thoroughfare or to advertise a special location or event.  Advancements in technology now allow for varying display types – such as feather flags and bow flags – to be mounted to poles, for a unique look not previously possible.

As you can see, no matter what your summer advertising goals are, there is a perfect outdoor display available for you.  Now get out and get selling!


Pop Up Tents: What Are Your Options?

Figuring Out Which Pop Up Tents Are Right For You

Pop Up TentsLocal businesses and large corporations alike are finding out that summer festivals are a great place to engage consumers in a spot where they tend to be already relaxed and open to hearing about useful products and services.  Since these events are almost always held outdoors, pop up tents have become the first display purchase of choice due to their dual capabilities of brand advertising and shelter from the elements.  However, any quick scan of the available offerings makes it clear that there is a wide variety of decisions to be made when actually moving to the purchasing stage.  We’re going to take just a few moments today to go over the most common options by asking two different questions, so that you can choose the right set-up for your particular situation.

1. What Type?

The term “pop up tents” actually covers a whole gamut of quick set-up promotional shelters that can be used for events.  The most standard type is what you probably visualize first when thinking of a pop up tent: the kind with a collapsible frame and vinyl top that might be used for tailgating or a farmers market.  These are by far the most popular and the serve a great purpose, however the options don’t stop there.  The industry is now producing inflatable tents, similar to what is seen here, that require a slightly higher initial investment, but provide an opportunity for total branding and a unique look that stands out from the rest.  Additionally, large stretch tents, called “Galaxy Tents,” lend a feeling more akin to a big-top tent, and have the ability to pull in potential customers from a long distance away.

2. What Options?

More than ever, pop up tents are able to be customized to a high degree, but understanding the terminology involved is not always easy.  The most common options available (speaking primarily in regards to the standard, collapsible frame pop up tents) are for back walls and side walls.  Back walls, as the name suggests, attach to the frame at the back of the tent, covering the entirety of the rear space provided.  Depending on what size tent is purchased – choices are typically 10′ x 10′, 10′ x 15′, and 10′ x 20′ – these back walls can have a myriad of promotional uses.  Side wall options attach to the sides of the hardware and normally are only 1/3 height, measuring from the ground-up.  These lend an “inclusive” feeling to your booth by enclosing the area more.  You can see an example of a 10′ x 10′ tent with both a back wall and side walls here.

Past the typical back wall and side walls, you have options such as tent toppers – which tend to be feather flags and bow flags – or there are also more recent innovations such as placing a custom inflatable piece on the top of the tent, which require a bit more thought and effort, but provide an impressive visual.